Well, I guess every major company will dive into this sooner or later. Unbox video from amazon.com. Well since itunes is selling compressed down video for use on it's video devices, it wasn't going to be that long until a retailer joined the foray!
For $1.99 you can download most of the major titles. If you want you can download a full quality DVD copy, but prices seem to be fairly close to orignal box dvd prices.
At these prices, I'm sure a market share will unfold for unbox, but people will still try to save by using torrent sites. Unbox is fast, but people will wait days to save money. It will be interesting to see how it unfolds.
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